Email newsletters

I learned all about email newsletters when I ran my business. I was sending weekly emails to my list and got a lot of new and repeat customers as a result. One thing I want to do next year is send a regular newsletter once more. As it stands, I have 39 subscribers. To make …

Christmas Cards

One thing I used to do was send Christmas cards to supporters. These would include suppliers, customers, and any one else who had offered invaluable support during the year. I have decided to do the same thing with my author business. One issue I have come across is that I don’t have mailing addresses for …

Passive Income Stream

Last weekend it was raining and miserable. I spent some time catching up on my accounts, which were severely out of date. I was quite surprised to find that I was getting regular payments from Amazon for ebooks that had been sold. Some months it was only a few cents, and others it was a …

What have I got?

The first thing I need to do is work out what I’ve already got and then how to build on this. Here’s the list I’ve come up with so far: Books I currently have three published kids books: Swallow Me, NOW! 3…2…1… Done! Lizzy’s Dragon I have one short ebook available on Amazon 52 Blog …

Changing directions

Wow! It’s been over a year since I posted here. This year, my plans have completely gone off track. My older son has been in and out of hospital this year and has spent many months in a wheelchair. To read more of what we’ve been through, go to Diary of a Chronic Mum. Even …

We have a name!

Since we decided the sort of business we want to run, we have been tossing around a number of different names for our new enterprise. When looking, some of things we kept in mind were: Is the business name available? Is the domain name available? Is there a registered trademark in Australia? Does it reflect …

Researching the competition

Now that we have settled on an idea, while thinking about a name, I’ve been researching the competition. There are quite a few subscription services out there, including food (we have a Hello Fresh box delivered every week!), beauty products, wine and other alcohol, and all manner of other things. There are also quite a …

Books, books, books

After looking at all our options, and realising that it would be my passion that keeps things going, we have decided to do something with books. Many of the ideas I’ve had have something to do with indie authors and those who are published with smaller publishing houses. As a self-published children’s author, it can …

Product or Service?

After talking with the kids, we have decided that a product based business, rather than a service based one, would work better for us. Given that one of the criteria is that my kids can work in the business with me, a service business would mean that I would be doing most of the work! …

Business models

In order to find a business that works for us, we have been looking at a number of business models. This is not the business structure – like whether or not to register a sole trader or a company. This is how the business will operate. Some of the ideas we’ve investigated include: Information website …